What is MIAS?

The Manila International Auto Show (MIAS) is the biggest automotive show in the Philippines by Worldbex. The annual event showcases modified cars and vintage cars. But the most watched for about MIAS is their traditional unveiling of new car models from top car brands that will hit the road soon.

The Problem

MIAS is where car enthusiasts annually gather. But due to the pandemic, there were postponements on all physical events in Metro Manila. The only way to bring the community together is to launch it on a virtual event space.

MIAS being a highly anticipated event, needs a virtual events platform that can accommodate thousands of guests and provide exhibits to display the new car launches from Philippines’ premiere auto makers.

Having bad experiences with their past virtual events platform provider, MIAS is determined to find an online event space that is readily available, highly interactive with easy admin dashboard and user experience that does not crash during live events

The Solution

With multiple interactive elements, optimized to load fast on any device, and proven track record of zero downtime, TwoZero Virtual Events is the perfect online event solution.

TwoZero provided MIAS a smooth and steady event that held multiple car launches and exhibited 20 different 3D Booths. With its ease of use and accessibility to any device,  TwoZero also provides an avenue where car enthusiasts can chat and explore car brands through 360° Car Viewer.

With many engaging activities and live talks, TwoZero Live successfully held the Manila International Auto Show virtual event without any hitch. MIAS Wired 2020 is the first ever successful virtual car launch event in the Philippines.

What are the essential features for Virtual Events or Product Launches?

TwoZero Virtual Events is a white labeled events platform with features you can easily mix and match for your event.

For a virtual tradeshow event like MIAS, here are the priority features you might want to include on your next virtual event:

1. Powerful and Easy to Use Admin Dashboard for Event Setup

“We appreciate the admin dashboard. It was easy to use, using it comes naturally. It was effective since we get to see the changes immediately.” A representative from MIAS told us. TwoZero developed an admin dashboard that works on any device.  With this, content updates on the event website can be applied in real-time event making event management a lot easier. The admin dashboard is the most powerful feature that you would need for any online event.

2. Interactive Product Display using a 360 Car Viewer

The MIAS 360 Car Viewer made all participating car brands happy and excited! A 360 viewer where online guests can view and tour the latest cars of the different sponsors and exhibitors. A 360 environment will change the feel of any virtual event. With a 360 tour, you can transport your guests to where you want to take them, be it the event venue or inside your product.

3. Live Talks

A successful product launch would need a platform with uninterrupted live streaming. TwoZero Virtual Events provides a stage with multiple streaming backups to make sure that your live video will stream across your audience.

4. Real-time Chat and Branded Emoji Reactions

Get to interact with your online guests and see how they feel during your live talks. These features will hype up your event! Real-time interactions are what makes a community on any event.

5. 3D Customizable Booths with Brandable and Interactive Elements

For the MIAS event, we had more than 43,000 Booth Engagements. With these numbers you can already tell that having Interactive Booths will produce more leads for exhibitors and sponsors. Not only that, it is definitely an experience that your guests will always look forward to.