Havaianas, known for combining comfort and style, recently launched their new Slides collection with a focus on the campaign theme, "Comfort and Style to go Wild." Havaianas partnered with TwoZero.Live to take their product launch to the next level with curated games and a photo booth to immerse attendees in the campaign's spirit. This excitement went beyond the event, playing a key role in achieving the brand's overall marketing goals.

How to Use TwoZero.Live to Create an Unforgettable Brand Experience

Drawing inspiration from Havaianas' successful implementation, let's explore how you can leverage TwoZero.Live to create an unforgettable brand experience for your next product launch or event:

• Generate Pre-Launch Buzz with TwoZero AR Brochure
  ‍Empower your audience to learn about your campaign in a new and engaging way with an AR brochure. Havaianas incorporated an interactive AR brochure into their pre-event invite to introduce the new Slides collection to their guests, featuring an AR button for event registration. This innovative approach resulted in a 15% increase in the anticipated number of registered users for the event.

• Make your launch event enjoyable and memorable with TwoZero Interactive AR Games
  ‍Capture your audience's attention and enhance their engagement with interactive activities. Havaianas' event featured multiple game activities, combining digital and traditional with the help of TwoZero.Live that led to 4x engagement from each attendee. All activities were tracked and added to a centralized leaderboard utilizing NFC technology, encouraging attendees to show their wild side in a friendly competition.

• Optimize Guest Content Creation with TwoZero AR Photo Booth
  ‍Provide your guests with a unique and shareable way to capture the essence of your brand with an AR photo booth. Havaianas' event featured a custom-designed AR photo booth accessible from their pre-event invite to their event set up that allowed attendees to take fun and shareable photos with the #WildForHavaianasSlides-themed overlays, maximizing the brand’s presence on their social media channels.

• Reward your guests with TwoZero Passport and NFC ID
  Elevate your event and create an unforgettable brand experience by integrating NFC (Near Field Communication) technology into your event strategy. Havaianas showcased how using NFC orchestrated a seamless attendee experience, manage every facet of their event, from registration to interactive experiences to post-event analytics. This data-driven approach provides valuable insights into the attendees' engagement levels, helping brands understand and quantify the event experience.

• Partner with Experienced Trusted Providers Like TwoZero.Live
  Successfully implementing technologies like AR and NFC requires expertise and guidance. Havaianas' collaboration with TwoZero.Live ensured the seamless integration of technology into their event, resulting in a truly memorable and impactful brand experience. Joey Lasalita, Havaianas’ Brand Marketing Officer, describe TwoZero.Live as, 'highly technical and highly technological, relevant and timely—just what the market is looking for right now.'

The Havaianas Slides Launch serves as a testament to the power of TwoZero.Live in creating interactive brand experiences that resonate with audiences. By incorporating interactive AR games, an AR photo booth, and an interactive AR brochure, Havaianas successfully captured the essence of their brand and created a lasting impression on their guests. Embrace the transformative potential of event technologies and elevate your next product launch or event with TwoZero.Live.

About TwoZero.Live

TwoZero Live is an all-in-one Events Technology Platform based in the Philippines. Our technologies include QR Code for Event Registration, NFC ID Cards, Augmented Reality Event Experiences, AR Photo Booth, AR Brochure, Interactive Invite, Brandable Games, Raffles, Randomizers and more for product launches, brand activations, corporate events, conventions, conferences, summits, expos, trade shows. TwoZero.Live is where successful events happen.